Do you quickly throw guests at your holiday party into the commotion of food, music, and antics when they arrive? Or do you wait until they are settled? As crucial as a foyer is to a house, landing pages are to PPC ad campaigns. Before introducing them to your company, give PPC ad targets an opportunity to take off their coats and get comfy.
Whether they are visiting your home or online, visitors need to feel in charge. Before fully immersing themselves in your brand on your main website, visitors who land on your landing page experience the lite version of your website. They receive a condensed offer, some introductory images or videos that describe the product or your company, and a crystal-clear call-to-action that outlines what they should do next.
They have two options: continue or walk away. You have another opportunity to strengthen your company’s relationship with that client if they take that next step.
PPC Ad Traffic Capture and Engagement
Clean, minimalist designs will draw the audience from your PPC traffic to only the most crucial advantages of your offer. To grab their interest, you can even integrate richer multimedia, such pictures or movies. Keep your designs straightforward and limited to the components that would most likely motivate people to act.
Utilizing dynamic content on your PPC landing page is one sophisticated strategy. For instance, you may configure your landing page’s headline to automatically reflect the search term that the user entered to locate your website. They will then be able to notice how your search advertisement and landing page are symmetrical. They are more inclined to convert into a qualified lead if they feel a connection or through-line.
Test and Modify Your Landing Page Effortlessly and Quickly
Your PPC landing page is not only straightforward, but it also gives you access to a special testing environment separate from your more complex main website. Your marketing team can quickly make changes to the landing page on a continual basis rather than relying on your development roadmap to guide their work. In this way, you can conduct careful experiments to learn and increase conversions.
What’s Wrong With Your Website? (At Least For Now)
If your website is already optimized, you may be questioning why landing pages are necessary. Is not enough on your website? Not that your website isn’t sufficient. More specifically, there is too much to take in at once.
Multiple calls to action are likely to appear on a page of even a website that has been optimized. PPC landing pages are successful because they are straightforward and have just one main call to action. Keep your PPC ad traffic focused on conversions with a landing page, but let other channels, like your organic search campaign or direct traffic, utilize your website as their landing page.
With a PPC landing page, you can target your traffic.
Before turning into a marketing qualified lead, visitors to the online home of your company need time to become familiar with your brand. PPC landing pages can serve as the welcome mat and entrance to your holiday gathering.
Before consumers truly engage with your business on your main website, give PPC ad targets a sense of power. Before introducing them to the rest of your brand online, start them off with a simple design and offer. This encourages customers to take the simple call-to-action as a next step and develop their relationship with your company even more.
Ready to get started? Contact Vasco Agency right away to generate more qualified leads.